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GANs US-patented technology principally permits US casino operators carded patrons to link their reward card to their online gambling account in order to identify themselves as a patron of the land-based casino and a member of their retail rewards program. The patent itself makes a number of claims. It is these claims which define the scope of GANs patent and therefore provide the legal standard for determining it its rights have been infringed. The claims take the basic idea which is stated as: The present technology connects a network (e.g., Internet) based gaming system and one or more casino management systems (CMS) for managing patron data, loyalty programs, and other data. And then protect all the different ways in which the idea can be technically implemented. As such, in theory, any casino which links its online rewards to its live casino rewards may be in breach of the patent. The press release does not specify any particular casinos as targets for litigation, but its a good guess that almost all the casinos which have started online gaming operations could be in their sights. In particular, casinos that operate their online gaming under the same brand as their land-based operation.
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